About the publication
AI Beyond the Buzzword is an independent newsletter built for senior business leaders who need to stay ahead of AI — without wading through technical noise, vendor hype, or content written for developers.
Why we exist
"Every AI newsletter we read was written for engineers or early adopters. Nobody was writing for the executive who needs to make a real business decision on Monday morning."
That gap is why AI Beyond the Buzzword exists. We started this publication with one conviction: AI is the most consequential business shift of our generation, and the leaders navigating it deserve clear, honest, actionable intelligence — not another list of tools or a rehash of a press release.
We are not a technology publication. We are a business intelligence publication that covers technology. The difference matters — because we always ask the same question before publishing anything: what does this mean for your business?
What we publish
Every edition is built around the same principle — give busy executives exactly what they need to stay ahead, in the least amount of time possible.
Four curated stories from the past week in AI in marketing — each with a sharp executive take, a signal rating, and a clear decision prompt for your team. Under 5 minutes to read. Designed for your Monday morning commute or your first coffee.
A long-form analysis of one significant AI development in marketing. Real data, real company examples, real strategic implications. Written for executives who want to go beyond the headline and understand what's actually happening — and what to do about it.
Who reads this
We write for a specific person: a senior business leader who is responsible for strategy, decisions, and outcomes — and who needs to understand AI without becoming a technologist.
Leaders navigating AI's impact on campaigns, media, content, and the agency model.
Operators who need to brief their teams, build AI into their workflow, and report up with confidence.
Senior professionals responsible for keeping their organisations ahead of the curve on emerging technology.
Our editorial approach
AI Beyond the Buzzword is produced by a team of marketing strategists, business analysts, and enterprise practitioners — professionals who have worked inside large organisations and understand what it actually takes to evaluate, adopt, and operationalise AI.
Every story is cross-referenced across primary sources before it reaches your inbox. We do not republish press releases or amplify vendor announcements without independent verification.
We cover hundreds of AI developments each week. You see four. Our editorial filter is simple — if it does not have a direct implication for a marketing executive's decisions, it does not make the cut.
AI Beyond the Buzzword is editorially independent. We are not paid to cover specific tools, companies, or platforms. What you read is what we genuinely believe is worth your time.
Who we are. We are a small team of marketing professionals, business strategists, and enterprise practitioners with a combined background spanning global organisations, brand strategy, and technology adoption. We started this publication because we were frustrated with the quality of AI coverage available to business leaders — and decided to build something better.
We believe the executives who understand AI earliest will define the next decade of business. We exist to give them the edge.
Work with us
We work with a select group of senior marketing executives to help them navigate AI strategy and articulate their thinking to their teams, peers, and broader industry. If you have a point of view on where AI is taking your function — and want to give it a sharper voice — we'd like to hear from you.
Get in touch →